Carrefour, owned and operated by Majid Al Futtaim in Kenya, has announced the launch of EPIC Carrefour Friday, a month-long shopping celebration that is set to redefine the conventional Black Friday experience across all its stores in the Country. This exceptional event spans the entire month of November, offering customers more days to shop and more ways to save.
The month-long celebration brings the spotlight back to big-ticket items including electronics, home appliances, self-care products, food items, and baby essentials just in time for the festive season.
Commenting on the campaign, Christophe Orcet, Regional Director of Carrefour — East Africa, Majid Al Futtaim Retail, stated: “At Carrefour, we are dedicated to redefining the shopping experience, and EPIC Carrefour Friday exemplifies our unwavering commitment to this. By extending the celebration across the entire month of November, we aim to provide our customers with an extraordinary shopping journey that goes beyond expectations, continuing to create great moments for everyone, every day. We remain steadfast in our dedication to making memorable experiences accessible and affordable to our valued customers.”
Comprising four distinct weeks, each with its own special focus, EPIC Carrefour Friday is poised to be the ultimate destination for shoppers seeking exceptional deals and exclusive offers. Customers can also look forward to earning double discounts and loyalty points on MyCLUB, collectively creating a memorable November.
Currently, Carrefour operates 21 stores in the country with the opening of St. Ellis Plaza and Business Bay Square mall branches in Mid-2023. Nairobi hosts 17 stores while Kisumu and Mombasa host 2 stores each. The retailer also operates an e-commerce platform on the MAF Carrefour App.
Carrefour continues to contribute massively to the Kenyan economy through employment creation and local value chain stabilization. Overall, Kenya’s retail sector has been a key contributor to the country’s Gross Domestic Product. The inputs range from job creation to providing crucial inputs for the rest of the economy. Increased investment in the sector will enable other sectors of the economy to flourish.
Carrefour is committed to working with suppliers, farmers, and manufacturers by integrating processing firms into its value chains. This is aimed at increasing their industrial production, efficiency, and achievement of economies of scale.
In July 2022, Carrefour Kenya rolled out e-bikes to be used when delivering its online orders. The initiative is part of its long-time goal to increase the sustainability of its services and become Net Positive in carbon and water in the near future. The commitment to sustainability and environmental conservation has been key to its long-term strategy.
Carrefour has recently opened two additional stores that can easily be accessed from Nairobi CBD. One is located at Comet House while the other is located at St Ellis store opposite City Hall. Expanding its footprint within CBD will help customers will be crucial to enjoy the ease of access to satisfy their shopping needs during Epic Carrefour Friday as well as enjoy the convenience of seamless online shopping where orders will be delivered within 24 hours of order placement on the Carrefour App.
Since the beginning of the COVID-19 pandemic, Kenya’s retail sector has suffered setbacks. Carrefour has been one of the most resilient chains in the country – beating marketplace imbalances to stay afloat and continue to support its staff and suppliers. Carrefour has worked closely with a wide range of suppliers across the country. The close partnership has ensured that all suppliers deliver quality products for customers. This has helped raise the bar on quality products, especially for fresh produce and perishables.
The retail sector in Kenya continues to suffer from a myriad of challenges including poor category management, poor market analysis, poor asset utilization, poor supplier relationship management, and a lack of investment in retail know-how. Carrefour’s strategic approaches to the market have helped it stay afloat and remain one of the most trusted retailers by suppliers and key stakeholders.
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