Kenya Breweries Limited (KBL) spirit brand Kenya Cane hosted its Greats’ Fest cultural extravaganza this weekend in Narok town.
Narok residents were treated to an immersive brand experience featuring a cultural blend of food, locally inspired cocktails – Ndugulai and Osotua, and live music performances by local sensation King Laiso, Folk fusion artiste Ayrosh, Rhumbacane maestro Simply Yaba alongside deck master DJ Lyta, DJ Signal and MC Patrick Lelion at the Boma Resort & Lounge.
The event highlights included Laiso’s animated performance that saw revelers join him on stage and the awarding of Paul Ole Sopia and Joel Koirag selected from the brand’s “Greats search” activation to find Kenyans working towards their Greatness.
Speaking at the event, Kenya Cane Brand Manager Davis Changalwa said, “The Narok Greats Fest has been a vibrant showcase of the rich Maa culture and people, a reminder of how beautiful our cultures are. We are on a mission to celebrate the heart and soul of Kenya through our regional activations and will continue to curate more experiences to celebrate our rich cultural diversity.”
The cultural extravaganzas which kicked off at The National Museum last year, have been hosted in Nakuru, Thika, Kisumu, Mombasa, and Kitui, showcasing Kenya’s rich cultural diversity.
The brand continues to set itself apart by offering consumers a cultural blend of great Kenyan music and cuisine paired with a legendary Kenyan spirit and great local talent with previous activations featuring Sweet Star (Nakuru), Sammy Wagithomo and Peter Kihambati (Thika), Karanga Lazima (Kitui), Kamwana (Kisumu) alongside Coster Ojwang’, Simply Yaba and the brand ambassador Savara Mudigi.
As part of celebrating Kenyans working towards their own greatness, the brand through the Greats Toast Twice campaign also recognizes and rewards consumers, toasting to the small wins and achievements that bring them closer to their ambitions and inspiring them to continue moving forward.
About The Greats Toast Twice Campaign.
The “Greats Toast Twice” campaign embodies the spirit of ambition and perseverance that defines every individual on their journey to greatness. It’s a celebration of sweat, determination, and raw ambition that propels us forward, one step closer to our dreams each day.
In this campaign, we recognize that victories, no matter how small or grand, are not just mere milestones; they are moments to be cherished. Each achievement, whether it’s a step towards a personal goal, a career milestone, or a triumph over adversity, is a testament to the relentless pursuit of excellence.
But the campaign doesn’t stop at the present. It’s about embracing the achievements of today while planning for the even greater accomplishments of tomorrow. It’s a call to action, an encouragement to keep setting our sights higher, and a reminder that the path to greatness is an ongoing journey.
And what better way to mark these moments of triumph than by raising a glass, toasting not just once but twice? One toast for the victories of today, acknowledging the hard work and dedication that got us here. And another for the ambitions of tomorrow, recognizing that our potential is limitless.
