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	<title>Group M &#8211; Hivisasa Africa</title>
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		<title>WPP Scangroup Losses Deepen to Sh713 Million</title>
		<link>https://hivisasa.africa/wpp-scangroup-losses-deepen-to-sh713-million/</link>
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		<pubDate>Fri, 24 Apr 2026 10:59:39 +0000</pubDate>
				<category><![CDATA[Business Finance]]></category>
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		<category><![CDATA[Group M]]></category>
		<category><![CDATA[Ogilvy Africa]]></category>
		<category><![CDATA[WPP Scangroup]]></category>
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					<description><![CDATA[WPP Scangroup losses widened to Sh713 million in 2025 from Sh507 million in 2024, underscoring persistent pressures on traditional agency models amid declining client spend and the loss of key accounts such as Airtel Africa. The advertising giant says the losses have been occasioned by macroeconomic constraints, changing advertiser behavior, and a global transformation in [&#8230;]]]></description>
		
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