Tusker Premium Cider is a recognizable and distinctive Kenyan apple cider that has become synonymous with consumers across the country. Having made its debut in 2016, Tusker Premium Cider has redefined consumers’ drinking needs because it can be consumed across a wide range of occasions. The cider is quickly becoming an icon of Kenya’s innovative progress.
This truly Kenyan Cider is available in restaurants and retail outlets across the country. Last week, I managed to get my hands on a six-pack for a special birthday celebration; it turned out to be the perfect drink! Its iconic fruity taste was just what we needed to ‘spice up’ the occasion.
In the spirit of February as the month of love, Tusker Cider’s ‘Cheers to Our Real’ Campaign is gearing up to celebrate friendships. In a series of engaging activations throughout the month, ranging from on-trade promotions to intimate consumer engagement events including the first of many held on Saturday, February 24th at Art Café Gastro in Westlands, followed by subsequent gatherings on March 1st and 2nd at Social House, leading up to the main event on March 8th in Eldoret.
Alongside the revelry, Tusker Cider emphasizes responsible drinking, ensuring that all participants enjoy the celebrations responsibly and safely. As part of the campaign, Tusker Cider is giving away enticing Soiree packages to their consumers who purchase through their e-commerce platform Ke.Thebar.
Tusker Premium Cider goes beyond the typical cider taste, with a crisp ‘feel’ and a clean aftertaste to lighten the mood and maintain the perfect atmosphere. Many of my friends had said cider might not be the perfect choice to pair with food but in my experience, Tusker Premium Cider is a near-perfect choice to pair with food and enjoy every occasion. I have done it at football matches, at birthday parties, at special ceremonies, and while relaxing on weekends. I am yet to come across a better option.
Tusker Premium Cider’s distinctive fruity apple-ish taste makes it so refreshing to drink and, to me, one of the very best options for cider in the country and beyond.
I have always preferred canned cider as the can is easier to discard after consumption. For me, it is also much easier to store, and; I trust it to maintain the freshness of the cider; I can stock as many cans as possible and one or two after a long day of work without worrying about the ‘freshness’ or whether the liquid temperature is right.
Tusker Premium Cider is unsurprising and delicious. The iconic labeling clearly distinguishes it from other alcoholic drinks; this makes it easier for you when shopping at your favorite retail outlet or when window shopping. The taste of Tusker Premium Cider and its 4.5% alcohol content should make this a wonderful choice for drinkers.
Tusker Cider’s celebration of friendship and responsible enjoyment extends to convenient hampers available at select Quickmart and Naivas stores in Nairobi. These hampers, filled with delightful treats, complement the month-long festivities. Join in the fun with your real ones, ensuring responsible drinking as you toast to cherished connections and memorable moments.
Tusker Premium Cider Today
For a long time since its entry into the market, Tusker Premium Cider was labeled as a ‘ladies’ drink.’ Regardless of the original target, it is great that consumer characteristics are becoming more and more diverse. Whenever I go to Naivas Supermarket to pick up my Tusker Premium Cider stock, I rarely come across a singular line of consumers waiting at the cashier’s line to be served. In my opinion, it is great that the cider is being embraced by a diverse range of consumers – men, women, young, old, etc.
