Carrefour, operated in Kenya by Majid Al Futtaim, has launched the second edition of Carrefour’s Brand Festival, a nationwide initiative that promises exciting discounts, customer rewards, and meaningful support for local suppliers. Running from September 19 to October 2, 2025, the campaign underscores the retailer’s role as a leading force in shaping Kenya’s retail landscape through value-driven offers and partnerships that create lasting economic benefits.
Big Savings for Shoppers Across Kenya
At the heart of Carrefour’s Brand Festival is a promise of affordability for Kenyan households. Themed the “Grand Brand Festival,” the campaign features discounts of up to 50 percent across a wide range of everyday products. Shoppers can enjoy savings on groceries, fresh produce, electronics, household staples, and personal care items.
In a period when inflation and the cost of living remain high, Carrefour’s decision to slash prices on essentials offers a timely reprieve for families managing tight budgets. The discounts not only drive foot traffic to Carrefour’s 29 stores across Kenya but also strengthen the retailer’s online presence through its mobile application, ensuring convenience for customers who prefer digital shopping.
Customer Rewards Worth Millions
This year’s edition of Carrefour’s Brand Festival also introduces a customer rewards programme estimated at KES 9 million. Shoppers who purchase products from selected participating brands automatically qualify for a series of prize draws, offering them a chance to win life-changing rewards.
Among the prizes up for grabs are two brand-new cars, fully paid holiday getaways, and support with school fees – a prize particularly relevant for parents preparing for upcoming school terms. Winners will be announced through a mix of online and live draws between September 26 and October 8, further amplifying the excitement of the festival.
These rewards go beyond the transactional aspect of retail, creating emotional connections with customers and building long-term loyalty. In the competitive retail space, such initiatives help Carrefour stand out as a brand that not only sells products but also invests in the lifestyles and aspirations of its customers.
Supporting Local Suppliers and Brands
One of the most significant aspects of Carrefour’s Brand Festival is its emphasis on supporting local suppliers. The campaign provides visibility for Kenyan brands by featuring their products prominently in stores and promotional campaigns. This commitment aligns with Carrefour’s broader strategy of creating a sustainable supply chain that strengthens the local economy.
By showcasing Kenyan brands, Carrefour opens up opportunities for small and medium-sized enterprises (SMEs) to access a national audience. Suppliers benefit from increased sales volumes during the promotional period, but more importantly, they gain exposure and credibility by being associated with an international retail brand. This helps build long-term resilience and growth for local producers in sectors ranging from agriculture to manufacturing.
For farmers and fresh produce suppliers, the campaign represents a chance to scale up their businesses by tapping into Carrefour’s extensive distribution network. For local manufacturers of household and personal care products, it creates a platform to compete on equal footing with international brands, boosting both brand recognition and revenue potential.
A Win-Win for Retail Ecosystem
The impact of Carrefour’s Brand Festival goes beyond Carrefour and its immediate customers. By encouraging increased consumer spending, the campaign stimulates the broader retail sector and supports job creation. With over 29 stores in operation, Carrefour employs thousands of Kenyans directly and indirectly, from in-store staff to logistics providers.
Moreover, campaigns like the Grand Brand Festival attract suppliers who benefit from consistent orders, while service providers such as transport companies and digital marketers also see increased demand during the campaign period. This ripple effect helps anchor Carrefour’s role as not just a retailer, but a partner in Kenya’s economic growth story.
Building Trust and Loyalty in Kenya’s Retail Market
Kenya’s retail sector is increasingly competitive, with both international and local players vying for market share. Carrefour’s Brand Festival serves as a strategic differentiator by combining affordability, exciting rewards, and supplier empowerment.
For customers, the festival builds trust by demonstrating Carrefour’s commitment to easing financial pressures through meaningful discounts and rewards. For suppliers, it builds loyalty by creating opportunities for visibility and growth. And for the wider economy, it reinforces the importance of retail as a driver of employment and economic participation.
What Happens Next
As Carrefour’s Brand Festival continues to expand its reach, it is positioning Carrefour not just as a shopping destination but as a community partner. The initiative demonstrates how retail chains can balance profitability with social responsibility by supporting local suppliers, rewarding customers, and contributing to the economic ecosystem.
With the festival now in its second edition, the campaign is likely to grow into a signature annual event on Kenya’s retail calendar. By integrating technology through its mobile application and maintaining a strong physical presence nationwide, Carrefour is well-placed to sustain its leadership in the market while deepening its connection with Kenyan communities.
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