Popular Kenyan artists, including Keteh, Ssaru, and Wakadinali, treated beer enthusiasts to an electrifying Tusker Oktobafest concert at 1922 in Nyali as it continues its electrifying nationwide celebrations of Kenyan beer, music, and culture. Concert attendees were also treated to the best Kenya Breweries Limited’s (KBL) finest beers.
The concert delivered an exhilarating night of entertainment, kicked off by Base to Billboardz music collective Keteh who debuted their party record “Umebant”, Gengetone diva Ssaru’s undeniable stage presence and closing with the full force of Wakadinali delivered by Scar, Domani Munga, Sir Bwoy and Sewersydaa.
The 1922 concert, the second at the Coast region, was a continuation of the nationwide festival’s journey following successful stops in Eldoret, Nanyuki and Nairobi, and served as the perfect end to the month-long celebrations.
With free entry, the event provided an accessible opportunity for attendees to come together, enjoy their favourite Kenya Breweries Limited (KBL) beers, spanning lagers, stouts, ciders and malts, and connect over a shared appreciation for music and culture.
Extended Oktobafest Celebrations To Reach More Consumers
Commenting on the success of the second Mombasa event, Rediet Yigezu, Marketing Manager at Kenya Breweries Limited said the success of Oktobafest has made them extend the concert celebrations well into November to reach and interact with more customers
“The overwhelming turnout at today’s event and previous editions across the country are a testament to the growing need for authentic, local experiences accessible to consumers wherever they are, and reaffirms our decision to scale the festival to a nationwide celebration. We are excited to extend this celebration beyond the month of beer to reach even more of our consumers,” said Rediet Yigezu.
The nationwide festival will extend its celebration of beer and culture into the month of November across multiple towns in the coming weeks, including stops at Nebraska Ugunja on 7th Nov, Space Next Door in Nakuru on 14th Nov, and Big Tree Mombasa on 21st Nov.
Beer enthusiasts can continue to look forward to flash sales and exclusive discounts on their favourite Kenya Breweries Limited (KBL) beers, spanning lagers, stouts, ciders and malts. The offers will be available at supermarkets and select e-commerce partners.
The extension of Tusker Oktobafest events into the month of November will be welcome news for revellers and domestic tourists who will be keen to make the most of scheduled events to socialize with friends and make new connections outside of work. After what has been a long and challenging year, KBL’s decision to stage the Oktobafest concert in towns across the country, as opposed to major cities only, will also make it possible for the brand to access and penetrate new markets across the country.
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