Following an electrifying launch in Nakuru, Captain Morgan has officially unveiled its newest brand extension, Captain Morgan Muck Pit, a bold and flavour-forward line designed to “muck up the usual” and celebrate Kenya’s vibrant spirit of creativity. In a move that fuses music, fashion, and culture, the brand also announced celebrated Kenyan artist Iyanii as its new brand ambassador, embodying the daring, adventurous energy that defines the Muck Pit philosophy.
The new direction was first revealed during the high-octane Captain’s Yard Takeover event held at the Rift Valley Sports Club in Nakuru on Saturday, October 4th. The experience brought the Muck Pit world to life through a fusion of sound, taste, and culture, featuring explosive performances from heavyweights like Mejja, Iyanii, and Tipsy Gee. The highlight of the night was the public debut of the brand’s first innovation, Captain Morgan Muck Pit Melon Splash, a tropical, intensely flavoured new spirit drink that promises to redefine the rum experience in Kenya.
Iyanii Takes the Helm as Captain Morgan Muck Pit Ambassador
In a key moment that drew roaring cheers from fans, Captain Morgan introduced Iyanii as the face of the brand. Known for his hit songs and dynamic stage presence, Iyanii represents the perfect fusion of creativity, authenticity, and youthful boldness, the very essence of the Captain Morgan Muck Pit movement.
Iyanii’s partnership with the brand was celebrated with a playful and energetic “Battle of the Grill” competition, pitting Team Iyanii Captain Morgan Muck Pit against Team Mejja Captain Morgan Gold in a thrilling culinary showdown. The challenge mirrored the brand’s core identity, adventurous, flavourful, and unapologetically fun.
“The Captain Morgan Muck Pit is about more than just flavour; it’s a whole mindset,” said Kennedy Mutula, Head of Spirits. “It’s about being daring, unexpected, and absolutely flavour-forward in everything you do. Iyanii is a true creative force who embodies this spirit perfectly. We are thrilled to have him join the crew as we launch a whole new chapter for Captain Morgan.”
Merging Culture, Fashion, and Music Through Muck Pit
Captain Morgan’s new campaign is not just about launching a drink, it’s about sparking a cultural movement. The Muck Pit brand seeks to embed itself in Kenyan street culture by collaborating with local creatives and tastemakers who embody the “extra ordinary” ethos.
One of its first collaborations is with Nairobi Apparel District, a fashion collective known for its edgy streetwear and commitment to pushing the boundaries of creativity. Through this partnership, Captain Morgan aims to blend the worlds of style, self-expression, and social energy, making Muck Pit a key player in Kenya’s evolving urban lifestyle scene.
To further amplify this cultural wave, the brand is teaming up with a lineup of bold and influential Kenyan personalities including rapper Big Yasa and DJ Deewiz, both known for their unapologetically original voices in Kenya’s music and entertainment spaces. Together, they will bring Captain Morgan Muck Pit’s distinctive visual identity and energy to life across digital and live experiences nationwide.
“Captain Morgan is now officially a catalyst for the ‘extra ordinary,’” said Kanyi Kiuru, Brand Manager, Captain Morgan Muck Pit. “By partnering with visionary creators like the Nairobi Apparel District and talents like Iyanii, Big Yasa, and DJ Deewiz, we are ensuring that Captain Morgan Muck Pit is not just a drink, but a cultural movement.”
A Taste Inspired by the Caribbean, Reimagined for Kenya
The inspiration for Captain Morgan Muck Pit comes from the legendary rum-making traditions of the Caribbean, where “muck pits” deep fermentation vats containing overripe tropical fruits and rich molasses, are used to create rum with complex, fruity depth. Captain Morgan has reimagined this age-old process to craft a spirit that brings together the brand’s signature spice with a modern tropical twist.
The debut product, Captain Morgan Muck Pit Melon Splash, offers a vibrant blend of sweet watermelon, refreshing mint, subtle smoky undertones, and Captain Morgan’s classic spice. With an alcohol content of 37.5% ABV, it’s best enjoyed with Sprite, Stoney, or chilled water for a light, fresh experience, or used as a base for fruit punches and tropical cocktails that embody the Kenyan party spirit.
A Movement Beyond the Bottle
Captain Morgan’s Muck Pit campaign signals a bold new chapter for one of the world’s most iconic rum brands. With more collaborations, experiential events, and limited-edition releases planned, the Muck Pit movement is set to redefine how Kenyan consumers engage with spirits, turning every sip into an adventure.
Further details on upcoming launches, brand collaborations, and events will be shared in the coming weeks as Captain Morgan Muck Pit continues to lead Kenya’s flavour revolution with its call to live boldly, party responsibly, and “muck up the usual.”
Captain Morgan, owned by Diageo, is one of the world’s biggest and most beloved rum brands. With a portfolio that includes Captain Morgan Original Spiced Gold and Captain Morgan Gold, available in Kenya, Uganda, Tanzania, and Nigeria, the brand is known for its smooth, medium-bodied rums crafted from premium Caribbean blends. Whether mixed with cola or enjoyed in bold new formats like Muck Pit Melon Splash, Captain Morgan remains a global icon of fun, flavour, and adventure.
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