KBL’s premium apple cider, and Blankets and Wine Festival official beer partner Tusker Cider lit up the 2024 edition of the live music festival with a delightful consumer experience at Laureate Gardens at Moi Sports Centre Kasarani on the 7th of April.
Blankets and Wine delivered an incredible music and fashion festival, with attendees showing up festival-ready with their shukas and folding chairs and in true Nairobi fashion serving looks and plenty of stop-and-stare moments.
Boyband Vijana Barubaru kicked off the line-up with a set of their fan-favourite hit tracks before passing the mic to Wanavokali who lit up the stage for guest performer, Nigerian RnB artiste Wurld. Fena Gitu delivered an ecstatic set joined by Okello Max, Kagwe Mungai and Muthoni Drummer Queen (MDQ). Blinky Bill’s set left revellers soaked but not enough to dampen their spirits or Chris Kaiga’s electric set. Legend Eric Wainaina’s set was an absolute crowd favourite and highlight.
Ecstatic revellers enjoyed the music and their favourite cider on tap. Tusker Cider hosted two experiential zones, one with a live DJ set manned by Shi Dj which also hosted headline act South African DJ and record producer Dlala Thukzin, and the main arena complete with a glam station, sip and paint and photo-op areas and a live screen for revellers to enjoy performances from the comfort of their seats at the Tusker Cider lounge.
The Sunday festival was the first of a series of quarterly fetes by Blankets and Wine which is one of the biggest events in Kenya’s entertainment and social calendar offering attendees the opportunity to unwind and connect in a picnic-style showcase of music, fashion and food.
Tusker Cider Consumer Merchandise
Speaking at the event, Tusker Cider Brand Manager Brigid Wambua said, “The event has been a resounding success. Our consumers brought their slay and we matched their vibe. We intended to bring a touch of our Tusker Cider sparkle to Blankets and Wine, and we delivered. Our consumers enjoyed the experience. We have absolutely loved partnering with Blankets and we look forward to curating even better experiences for our consumers on the next one.”
Tusker Cider consumers enjoyed free face beats by the Tusker Cider glam team, complimentary merchandise for every purchase of Tusker Cider 6 pack, complimentary blankets for those who wanted to enjoy the festival from the grounds and a host of other experiences at the Tusker Cider lounge. The brand has been the official beer partner at the Blankets and Wine since 2023.
