Guinness, the official beer of the English Premier League, is set to kick off the 24/35 EPL season with the first-of-a-kind out-of-home spectacle as the long-awaited football season returns this weekend.
Football fans and Guinness consumers will witness a never-fully branded Guinness and EPL truck leaving the Kenya Breweries station in Ruaraka with freshly brewed ice-cold Guinness to make its way to Kisumu for the most epic Live Football experience, the Guinness Matchday at The Black Pearl Lounge, giving football fans two-days of fan-filled EPL action.
“Over the last one week, our team has been meticulously preparing to get our beautiful beer ready for delivery in time for the re-start of the most popular league and deliver the perfect pint to fans. As we kick off the season, we are leaving nothing to chance to ensure that we give our consumers the best experience as we start off the football season for the most popular and watched football league in the world. The visually stunning spectacle of the glistening Guinness and EPL branded truck is not just an innovation, but a statement that Guinness is indeed here to make match day for our fans by the fans even brighter” said Henrietta Reed, Marketing Manager.
The Guinness truck will leave the Kenya Breweries depot on Friday morning and make its way through five counties to Kisumu, in readiness for the Guinness matchday on Saturday and Sunday – the opening weekend of the new EPL Season. On arrival in Kisumu, the truck will make several rounds at the lakeside city where football fans and Guinness consumers will have the opportunity to catch a glimpse of it and interact with it before it heads over to Kampala Uganda before its return on Sunday for the second day of the Guinness Matchday.
EPL Season Match Committee
The Guinness Matchday Committee led by Director of Drinks Analysis, Caroll Radull, Chief Entertainment Officer, Lotan Salapei and Nana Owiti, Chief Snacks Officer, are back in action working with Guinness to carefully curate a matchday experience for the fans by the fans at Black Pearl Lounge.
Fans from the lakeside city can expect to catch all the action from Saturday’s EPL Season opening game; Ipswich Vs Liverpool to the last game; West Ham Vs Aston Villa and Sunday’s two matches of Brentford Vs Crystal Palace and the final match of Chelsea Vs Manchester City on super-sized HD screens, with the crispest of audio, the chance to showcase their football knowledge for great prizes, top tier after match entertainment and delicious snacks paired with ice-cold Guinness for the EPL Season.
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