Residents of Muthiga got a rare musical treat this past weekend when Kenya Breweries Limited (KBL) spirit brand Kenya Cane hosted an elevated consumer experience at Relax Lounge Muthiga.
The revelers were treated to live music performances by a host of entertainers including Rhumbacane Maestro Simply Yaba, Mugithi’s finest Wanjine alongside DJ Sash and MC Prince.
The consumer experience also saw surprise appearances and performances by musicians Brian Sigu and Kenchez (H_art the Band). The two are featured on Yaba’s new album “Zitakazopendwa”.
Kenya Cane is keen on offering a platform for authentic cultural Kenyan music anchored on celebrating our diverse cultural identities.
Speaking at the event, Kenya Cane Brand Manager Davis Changalwa said, “Today’s consumer experience was a culmination of our cultural extravaganzas across the country that have featured local music, art, and cuisine. As we continue to mark Kenya at 60, Kenya Cane being a legacy Kenyan brand rooted in Kenyan culture, we are keen to partner with local artists to shape the next 60 years of modern contemporary music rooted in Kenyan culture such as Yaba’s Rhumbacane. We are glad we got to give our consumers at Muthiga this unexpected treat to kick off their festive celebrations as we wait to resume our regional activations.”
The brand continues to set itself apart by offering all consumers a consumer experience that has a cultural blend of great Kenyan music featuring great local talent including brand ambassador Savara and contemporary cultural artistes – Yaba, Ayrosh, Coster Ojwang’, Zaituni Wambui, Akoth Jumadi, Sweet Star, Sammy Wagithomo, Peter Kihambati, Karanga Lazima and Kamwana among others.
The EABL brand has this year hosted cultural extravaganzas in five regions across the country to create opportunities for Kenyans to celebrate our diverse cultures featuring local music and cuisine.
The cultural extravaganzas which kicked off at The National Museum last year, have been hosted in Nakuru, Thika, Kisumu, Mombasa, Kitui, Narok, and Eldoret showcasing Kenya’s rich cultural diversity.
As part of celebrating Kenyans working towards their greatness, the brand through the Greats Toast Twice campaign also recognizes and rewards consumers, toasting the small wins and achievements that bring them closer to their ambitions and inspiring them to continue moving forward.
The brand continues to set itself apart by offering consumers a cultural blend of great Kenyan music and cuisine paired with a legendary Kenyan spirit and great local talent with previous activations featuring Sweet Star (Nakuru), Sammy Wagithomo and Peter Kihambati (Thika), Karanga Lazima (Kitui), Kamwana (Kisumu) alongside Coster Ojwang’, Simply Yaba and the brand ambassador Savara Mudigi.
As part of celebrating Kenyans working towards their greatness, the brand through the Greats Toast Twice campaign also recognizes and rewards consumers, toasting the small wins and achievements that bring them closer to their ambitions and inspiring them to continue moving forward.
Consumer Experience & The Greats Toast Twice
The “Greats Toast Twice” campaign embodies the spirit of ambition and perseverance that defines every individual on their journey to greatness. It’s a celebration of sweat, determination, and raw ambition that propels us forward, one step closer to our dreams each day.
In this campaign, we recognize that victories, no matter how small or grand, are not just mere milestones; they are moments to be cherished. Each achievement, whether it’s a step towards a personal goal, a career milestone, or a triumph over adversity, is a testament to the relentless pursuit of excellence.
But the campaign doesn’t stop at the present. It’s about embracing the achievements of today while planning for the even greater accomplishments of tomorrow. It’s a call to action, an encouragement to keep setting our sights higher, and a reminder that the path to greatness is an ongoing journey.
And what better way to mark these moments of triumph than by raising a glass, toasting not just once but twice? One toast for the victories of today, acknowledging the hard work and dedication that got us here. And another for the ambitions of tomorrow, recognizing that our potential is limitless.
