Kenya has one of the fastest-growing digital ecosystems in the developing world. According to the Communications Authority of Kenya, the digital ecosystem is expected to contribute about Ksh662 billion to Kenya’s Gross Domestic Product (GDP) by 2028; this will represent about 9.24% of the total. As the digital ecosystem grows, how to make money online in Kenya remains one of the key goals for the country’s expanding lower middle class and high youthful population.
With a high unemployment rate in the country, the digital economy is one of the most easily available options to make money and support your family.
Here are 5 easy ways on how to make money online in Kenya
Freelancing
Freelancing offers multiple opportunities for talented Kenyans. The good thing with freelancing is that you can do it across borders and connect with people all over the world.
Developers, writers, designers and Marketers can all make a fortune through consistent freelancing and doing work online. Several platforms including iWork, and Upwork offer lucrative opportunities for writers. This can give you a great outlet to make good money rather than relying on employment.
Photography and video editing skills are also in demand across the world. International blog sites and news organizations that do not have a local bureau usually rely on local freelancers to get good photographs of happenings in the country and also shoot and edit videos. Having this skills and positioning yourself well online will help you land such great opportunities.
Start a podcast, vlog or a blog
Kenya’s digital ecosystem offers multiple opportunities for those who are courageous enough to start platforms for sharing content. In the recent past, we have seen a significant rise in podcasts that have played a key role in shaping online conversations and educating the masses.
There are well-paying platforms online, including YouTube, Facebook, TikTok and Spotify. Having well performing content on this platforms will help you get advertising opportunities and help you get funds for improved investment.
You do not need a lot of initial capital to start this. For instance, starting a youtube channel only requires you to have a smartphone. With a smartphone, you can pick a topic to develop content around. This can include, lifestyle content, Business content, finance, food, climate or agriculture and travel content. Original content tends to perform better in terms of views and rewards, especially on YouTube and on TikTok.
Social Media Marketing
Social media marketing has grown in popularity over the past 10 years. The good thing with social media marketing is that you can reach audiences well beyond your geographical location.
Social Media marketing has become the preferred market entry and audience penetration model for big companies the world over.
What you need to succeed as a social media marketer is to build a platform with enough following and engagement to attract reputable companies who will be willing to spend money to engage with your audience. For instance, a TikTok account with about 10,000 followers and a 10% engagement rate can bring in more than Ksh50,000 per post.
With such an income, doing campaigns for top companies in Kenya can bring you an average of Ksh200,000 per week if well positioned to work with the right companies for maximum impact.
Social Media Account Management
Still within the umbrella social media ecosystem, social media account management offers another outlet for Kenyans to make money online. With basic skills in posting and knowledge of engagement trends, you can manage people’s accounts and help them grow their followership and engagement.
With the electioneering and campaign period kicking in, positioning yourself as an expert in this area will offer you multiple opportunities to help those wishing to pass on campaign messages to their audiences. This can be policymakers, MCAs, MPs, Governors, Senators and even those running for the presidency.
How To Make Money Online In Kenya By Online Teaching
Online teaching is a form of content creation. Mastering it and having the required authority to comment on the topic of choice will give you a lot of followership and accrued value.
This starts with creating a followership online and then picking a content topic that you can continuously research on and engage with your audience.
Online teaching can involve holding virtual classes for students in topics and subjects like Mathematics, English, or even religion studies. You can do this with a simple set up in a room with good lighting rather than having to rely on a normal classroom setting.
With the right audience, you can create subscription options where people can sign up to your classes and pay a fee for them.
An important thing to note with making money online in Kenya is that you need the required skills and sometimes meaningful connections with the right people who will be able to guide you and give you access to existing or arising opportunities.
There also exist dangers online including exposure to hackers as well as possible copyright and trademark infringement lawsuits if you are not careful with your conduct. It is always important to adhere to the legal provisions and ensure that you are safe at all times while trying to make money online.
ALSO READ: Absa Next Unlocks Inclusive Wealth Creation With Innovative Investment Access
