Safaricom’s Chapa Dimba and Capture The Good programs continue to create a positive impact among young people across the country. CEO Peter Ndegwa says Chapa Dimba, a national football platform creating pathways for young talents, attracted close to 60,000 participants for its 5th season. Capture The Good, on the other hand, has made it possible for more than 1500 creators to tell more than 1,500 stories that have made positive community change possible. The two programs have helped young people turn talent and passion into opportunity.
Today, more than 75% of the total Kenyan population is aged 35 or younger. Growth trends show that this figure could rise by more than 5 percentage points by 2040. This means that, in a few years, the people capable of driving the labor force, innovation and productivity will be drawn from the 18-35 age bracket. It is against this backdrop that Safaricom has made a deliberate decision to empower the youth and pull them closer to its social impact initiatives within the country.
Ndegwa is adamant that providing platforms for young people to turn their passions into opportunities will be key to driving the brand’s overall objectives on social impact and innovation
“Our community initiatives are helping turn talent and passion into opportunities. Since Chapa Dimba began, more than 42 players have progressed to opportunities in local, national and international football. Chapa Dimba holds a special place in my heart as it continues to transform the lives of young people across the country,” said Ndegwa during the release of its Half Year 2026 Financial results in which the group recorded a 36% growth in Net Income compared to the same period for the previous financial reporting year.
Safaricom’s Dual Play for Youth Through Chapa Dimba and Capture The Good
As the country continues to streamline its policy environment to develop more youth-friendly pathways into economic involvement. Safaricom is taking the initiative to support young people across multiple talent pools. Both Chapa Dimba and Capture the Good offer opportunities for a wide pool of young people to monetise their talents while driving impact for the community at large.
The 42 players who have graduated from Chapa Dimba are now available for selection to represent the national team in continental and international tournaments. As the country prepares to host the 2027 edition of the Africa Cup of Nations, talent management will come into sharper focus as international and local investors will be keen to help strengthn pathways to professionalism for Kenya’s expanding pool of aspiring footballers.
Through Capture the Good, Safaricom is working with creators to tell impact stories around education, healthcare, economic empowerment, and environmental conservation. Creators can capture impact and speak about it through raw and authentic storytelling that sparks change in society. This has made it possible to shine a spotlight on the issues that matter within society and prompting policy alignment to affect required changes.
Pulling young people closer to its core sustainability strategy has contributed to Safaricom’s sustained growth in its Kenya and Ethiopia units. The company posted a strong financial performance for the six months ended 30th September 2026, with Group service revenue growing by 13.1% to KES 226.1 billion.
Safaricom Chairman Adil Khawaja says the company’s sustained growth and positive performance is underpinned by its strategic focus on transforming lives for host communities in Ethiopia and in Kenya.
“The results demonstrate the resilience of Safaricom’s business and the strength of our strategy. Importantly, this growth remains anchored in our purpose of transforming lives, ensuring that the value we create is reflected not only in our financial performance but also in the opportunities we enable for our customers, shareholders and the communities we serve,” Khawaja says.
During the half-year period between March 2026 and September 2026, over 1.5 million lives were impacted through Safaricom and M-PESA Foundations’ education, health and economic empowerment programmes.
Notably, Safaricom continues to create value for Kenyans and the Kenyan economy. Between March 2025 and March 2025, Safaricom created KES 1.25 trillion in value for Kenyan society. This was a rise of about 10% from the previous year.
The value reflects Safaricom’s wider contribution to the economy and society through its operations, digital and financial services, infrastructure investment, employment and livelihoods supported across its ecosystem, as well as investment in communities. For customers, this impact is reflected in the affordability and accessibility of services.
Safaricom continues to diversify its business and sustainability strategy to include youth empowerment programs for increased social impact and economic empowerment.
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