Guinness Smooth has officially launched the new “Make It Yours” campaign. The campaign invites the next generation of Guinness drinkers to reimagine their world through creativity, self-expression, and community-inspired collaboration.
Building on the refreshed brand look introduced earlier this year, the event showcased a bold new identity and a fashion-forward take on what it means to truly make it yours, championing individuality and the reimagination of culture through a new lens.
Launched at Konqa254 on April 24 2025, ‘Make it Yours’ is a pan African campaign inviting the next generation to re-imagine the world around them through creativity and community inspired collaboration.
The Konqa254 launch event featured captivating fashion presentations by Kenyan designers Martin Emojong and Lucarindii, who reimagined their designs using Guinness Smooth’s distinctive colours and elements.
Emojong, known for blending traditional Kenyan textiles with modern silhouettes, and Lucarindii, recognized for bold, colorful streetwear using sustainable materials, each created striking, reimagined fashion pieces that pushed creative boundaries. Their work brought the “Make It Yours” campaign to life by reinterpreting the brand’s identity through fresh, innovative looks.
“Nairobi’s vibrant creative scene and its spirit of innovation make it the ideal launchpad for the Guinness Smooth ‘Make It Yours’ campaign. We are thrilled to collaborate with local talent like Luca and Emojong, whose unique perspectives perfectly embody the campaign’s message. ‘Make It Yours’ is an invitation to our consumers to embrace their individuality, connect with their communities, and shape a bolder, more expressive world,” Guinness Marketing Manager at Guinness Henrietta Reed said
‘Make It Yours’ Campaign Immersion
Attendees were immersed in interactive “Make It Yours” pop-up experiences, including fashion styling, makeup artistry, and nail art stations, providing opportunities to co-create and express their personal style alongside local creatives.
Besides the vibrant immersive brand experiences, the launch pulsed with energy and on-stage action from top entertainment acts, including celebrated media personality Azeezah Hashim who was the MC and hit-making music producer Cedo, who took guests on a vibrant journey from classic hits to modern bangers.
While the brand packaging and visual identity have evolved, Guinness Smooth retains its signature smooth taste, a perfect balance of roasted barley and sweet malt.
Guinness Smooth is available at popular outlets across the country, including Konqa 254, Enkarre Lounge, Tamasha Eldoret, Geco cafe, and many more.
Guinness Smooth encourages you to embrace your ambition, connect with others, and reimagine the world your way.
Guinness Smooth has retained the same great tasting liquid with the perfect balance of roasted barley and sweet malt despite the changes made to its pack over the past few years. The beer is brewed to the highest quality standards to deliver a distinctive taste and flavour.
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